This is an ongoing exploration without adherence to convention, guided by my inner passion.

Professional Summary

Multidisciplinary designer with 20 years of experience bridging industrial design, visual communication, and user-centered strategy. Known for integrating product development with branding and storytelling to deliver cohesive, intuitive, and visually compelling experiences. Skilled at navigating the full design lifecycle—from early-stage ideation and prototyping to visual systems, user interfaces, packaging, and go-to-market assets. Adept at collaborating across functions to align form, function, and message. Passionate about dissolving boundaries between physical products and visual narratives to create design solutions that resonate deeply with users and build lasting brand value. Currently based in New York and open to global collaboration opportunities.


EDUCATION

Tsinghua University

B.F.A. in Industrial Design | 2004

Beijing, China


AWARDS

IDEA

Finalist  |  2020

Design Intelligence Award (DIA)

Finalist  |  2019

FastCompany

Innovation by Design Awards (China Edition)  | 2018

Red Dot

Finalist  |  2018

Red Star Design Award

Winner  |  2011

Successful Design Awards

Winner |  2010

PC World

The 100 Best Products  |  2008

CNET

Editors' Choice  |  2008

Charmant International Design Competition

Award Winner  |  2006