This is an ongoing exploration without adherence to convention, guided by my inner passion.
Professional Summary
Multidisciplinary designer with 20 years of experience bridging industrial design, visual communication, and user-centered strategy. Known for integrating product development with branding and storytelling to deliver cohesive, intuitive, and visually compelling experiences. Skilled at navigating the full design lifecycle—from early-stage ideation and prototyping to visual systems, user interfaces, packaging, and go-to-market assets. Adept at collaborating across functions to align form, function, and message. Passionate about dissolving boundaries between physical products and visual narratives to create design solutions that resonate deeply with users and build lasting brand value. Currently based in New York and open to global collaboration opportunities.
EDUCATION
Tsinghua University
B.F.A. in Industrial Design | 2004
Beijing, China
AWARDS
IDEA
Finalist | 2020
Design Intelligence Award (DIA)
Finalist | 2019
FastCompany
Innovation by Design Awards (China Edition) | 2018
Red Dot
Finalist | 2018
Red Star Design Award
Winner | 2011
Successful Design Awards
Winner | 2010
PC World
The 100 Best Products | 2008
CNET
Editors' Choice | 2008
Charmant International Design Competition
Award Winner | 2006